Taking a coaching practice from no brand to unmissable.
Client
Maria Lovelady
Sector
Coaching & wellbeing
Services
- Brand identity
- Art direction
- Guidelines
The central idea came from how Maria describes her work. She'd identified something that inspired our thinking for the whole brand: coach one person, and you coach everyone they'll ever meet. Their team. Their family. The rooms they walk into for the rest of their life. The ripple effect became central to the brand and shaped every design decision I made.
Idea
The central idea came from how Maria describes her work. She'd identified something that inspired our thinking for the whole brand: coach one person, and you coach everyone they'll ever meet. Their team. Their family. The rooms they walk into for the rest of their life. The ripple effect became central to the brand and shaped every design decision I made.
Making
The idea found its way into the smallest details. Hidden within the M is a single drop, creating a subtle nod to the starting point of every ripple. From there, the identity was built around movement, connection and the way one element can influence the next.
“Working with Sarah was a dream! She exceeded my expectations, expanded my vision, and made the whole process fun and personal. Once you've seen her work, it's clear you need her artistry and creativity stamped all over your brand.”
Keen to chat?
Get in touch with me or have a look at my work to see if we'd be a good fit.