Charities & good causes
Campaign design for causes that need to be understood, not admired.
I've designed fundraising and awareness work in-house at the British Red Cross and Art Fund. Charity design has to earn attention and trust at the same time — that's the job.
Happy Hour Studio designs fundraising campaigns, appeals, annual reports, awareness work and brand identity for charities, non-profits and good causes across the UK. Independent studio, senior designer on every project, based in East Sussex and working with London and national organisations.
Who it's for
Charities running an appeal or awareness campaign that needs one clear idea carried across every channel.
Non-profits who need annual reports, impact reports and funder-facing print that people actually read.
Small teams without in-house design who want a senior designer rather than a junior on a rota.
Community organisations and good causes with limited budgets and a real story to tell.
What a project includes
01
Getting to the point
We work out the single thing the campaign has to say before anything is designed. Clarity is the cheapest way to be effective.
02
One idea, every channel
A campaign look that survives being shrunk to a social tile and blown up to a poster, with templates your team can use.
03
Accessible by default
Contrast, type size, plain language and alt-text guidance built in, so the work reaches the people it's for.
04
Print, digital and handover
Artwork, specs and a simple guideline document, so the campaign keeps working long after I've handed it over.
Selected work

Campaign
The Wild Escape
Art Fund
A nationwide Art Fund campaign bringing children and museums together.

Identity
Museum of the Year
Art Fund
National prize campaign across print, digital and event.

Brand rollout
Art Fund rebrand rollout
Art Fund
Rolling a new charity identity out across campaigns, print and digital.
Common questions
- Do you offer charity rates?
- I price by project and scope, and I'm realistic about charity budgets. Tell me what you have and I'll tell you honestly what's possible.
- Can you work with our existing brand?
- Yes. A lot of charity work is campaign design inside an established brand, and I'm comfortable designing within guidelines.
- Do you design annual and impact reports?
- Regularly — including editorial layout, data presentation, image direction and print production.
- Who will actually do the work?
- Me. Happy Hour Studio is a one-designer studio, so the person you brief is the person designing.
Got a campaign or appeal in the works?
You don't need a finished brief or a fixed budget to get in touch. If something's on your mind, that's enough to start.