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The Art Fund Museum of the Year 2023 winner's trophy in front of a red and blue starburst screen.

A spotlight built from a single shape.

Client

Art Fund

Sector

Arts & culture

Services

  • Identity refresh
  • Design system
  • Campaign

Credits

Head of Creative: Natalie Cahillane Graphic Designer: Helen Nippress Images © Hydar Dewachi / Art Fund

Museum of the Year is one of the most visible moments in the UK cultural calendar. For the 10th anniversary, Art Fund wanted something that felt like a proper celebration — not just a refresh, but a step up — carried across campaign artwork, digital assets, print and the ceremony itself.

Guests filling the British Museum Great Court at the Museum of the Year 2023 ceremony, with the identity on screens around the room.

Idea

The idea came from the logo itself. The starburst shape was already there — I pushed it further, abstracting it into a spotlight: the moment a winner is announced. From that one move, everything else followed.

Making

From the spotlight concept we built a flexible design system that could grow and adapt each year. Bold, celebratory and grounded in the existing brand, but with a new sense of occasion — applied across campaign artwork, digital assets, printed materials and event collateral.

A speaker at the lectern at Museum of the Year 2024, with the starburst identity projected behind her and the winner's trophy alongside.The Museum of the Year 2023 starburst projected in light across the British Museum Great Court wall.
Grayson Perry speaking at the Museum of the Year 2023 ceremony in front of a red and blue starburst backdrop.
The winning museum team laughing together with the Museum of the Year 2024 trophy in front of a teal branded step-and-repeat.

More work

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